If you notice an increase in “Crawled – currently not indexed” issues, evaluate the affected URLs and their quality. For Google, quality is paramount and a growing consideration in which URLs enter its index. Make your content helpful and original to increase the chances of SEO Anomaly Google indexing those pages. You’ll see all the keywords your competitors’ domains rank for, but your domain doesn’t. You can also find broken URLs with backlinks in Site Explorer.
How to drive B2B conversions from your organic traffic
Making sure your website is optimized for users and search engines can help it rank better and attract more organic traffic. An SEO audit is a complete analysis of all factors that affect a website’s visibility in search engines. It identifies issues that impact visibility, rankings, and user experience.
Step 8. Ensuring your site is mobile-friendly
To inform your decisions regarding optimizing your site to knock out your competition, you can use cheap SEO tools to examine your competitors’ pages, backlinks, and more. SEO can be the difference between appearing on Google’s first page and its last. If your content doesn’t fulfill its purpose, searchers will likely click away from the page and seek information elsewhere. When checking for gaps, examine SERP rankings, traffic, and click-through rates. Low rankings, traffic, and visitor retention suggest that people aren’t getting what they want from your content.
- As you know, Google has fully switched to mobile-first indexing.
- We’ll help you create a campaign that drives results for your business.
- SEO tools like Ahrefs, Semrush, Lumar (formerly Deepcrawl), Screaming Frog, and Moz Pro use crawlers to scan your website and check its general health and performance.
- To check if your website is well-structured, use Google Analytics to track bounce rates, page views, and improve high-bounce pages.
- If you operate a local business, having a Google Business profile is crucial.
You can do this by jumping back into Semrush’s Backlink Analytics tool for each page. These are pages that might have had value at one point in time. Many sites have 50-75% MORE indexed pages than they’d expect. But clearly this isn’t a free method, and it’s not always the best option for every website. If you spend $10 per month on hosting, don’t expect fast loading times.
While GSC provides insights into your site’s performance on Google, it lacks certain functionalities. Ultimately, every last element of search engine optimization is designed to give users the best possible experience on your website. The next stage of your SEO auditing process is to use one of the many free SEO auditing tools for website analysis to look at critical on-page factors. You can also download a free on-page SEO checklist here that covers the items below more in-depth. With a significant number of users visiting websites on mobile devices, evaluating the mobile responsiveness will ensure you’re giving those users the best possible experience. A 404 is a “page not found” error, generally caused by broken links and images within your site.
Screaming Frog’s core audit tool crawls websites, much like a spider. It takes snapshots of each page as it crawls, and then uses those snapshots to create a visual representation of a website. This representation includes a list of all broken links, in order of how many times they were found. It is also capable of generating a sitemap, finding duplicate content, and scanning for malware. A sitemap is a structured list of a website’s pages and content hierarchy for easy navigation.